Shopify Product Fulfillment
Allow marketers to generate Shopify codes to save time distributing products to influencers
Overview
Later is a social media management and influencer marketing app for small businesses, social teams, and creators. Users can run influencer marketing campaigns on Later from start to finish.
Audience
Marketers with Shopify storefronts running influencer campaigns that need to distribute products to influencers.
User goals
Allow marketers to create unique Shopify codes for influencers in-app. This allows influencers participating in their campaigns to order their own products from a Shopify storefront, streamlining the product distribution process.
Business goals
Attract more customers with Shopify integration and remove manual work for users and in-house campaign coordinators.
Challenges
• Ensuring consistency in language and tone between Later and a 3rd party platform
• Accounting for edge cases when connecting and disconnecting Shopify stores
• Communicating to user what can be modified on Later and what must be done on Shopify
Process
• Collaborate with designer, developers, and PM to understand restrictions around connecting Shopify stores and generating codes
• Talk to in-house campaign coordinators to understand pain points in the existing process for generating Shopify codes
• Co-designed modals with designer to ensure content provided enough context
Solution
• Errors and warnings specific to edge cases with instructions on how to address connection errors, including links to help center articles
• Detailed modals with helper text to guide user through a complex process
